By: Timothy Wiersma - President and CEO, Revenue Generation and RG Venture Studio Recently, I was planning a vacation to Portugal. Not having the time necessary to sift through endless options and reviews, I found myself looking to my travel companions Chat GPT and Perplexity to do some of the research and help me build just the right experience that allowed my wife and I to focus on the experiences that mattered to us. It’s both exciting and scary to contemplate the sources

By: Timothy Wiersma - President, Revenue Generation Hoteliers who harness the potential of BI and AI to shape effective strategies will...

By Dan Skodol, Vice President of Data Science and Analytics, Revenue Generation It goes without saying that for the past few years,...