By: Timothy Wiersma - President and CEO, Revenue Generation and RG Venture Studio Recently, I was planning a vacation to Portugal. Not having the time necessary to sift through endless options and reviews, I found myself looking to my travel companions Chat GPT and Perplexity to do some of the research and help me build just the right experience that allowed my wife and I to focus on the experiences that mattered to us. It’s both exciting and scary to contemplate the sources

By: Timothy Wiersma - President, Revenue Generation Hoteliers who harness the potential of BI and AI to shape effective strategies will be the ones who succeed in the years ahead. With margins increasingly tightening, simply following market pricing and trends risks falling into the trap of trying to recover profitability in the wrong areas. Recently I was engaged with an independent hotel located in a major urban market in eastern Canada. This hotel is relatively new and boa

By Dan Skodol, Vice President of Data Science and Analytics, Revenue Generation It goes without saying that for the past few years, Artificial Intelligence (AI) has been the hot topic in the world of technology, and it’s hard to spend even a few minutes on LinkedIn or at a conference without encountering conversations on how it is going to change the world. However, for all of the times I’ve encountered the term “AI” in passing, mentions of “Citizen Data Science” pale in comp